Butch’s, founded in 1980 in Levelland, Texas, by L.D. “Butch” Bryant, is the largest privately owned oilfield service company in the U.S. With 13 divisions, the company has a presence in every basin in the country. Due to its successful rapid growth and expansion of services and locations across the country, the company is focused on implementing digital solutions that can streamline and organize processes. Running efficient, cost-effective operations while providing the highest level of service to its customers is also critical to Butch’s strategy, so the company relies heavily on analytics to make smart decisions and track day-to-day operations.
Butch’s used paper field tickets to document jobs for years. But paper field tickets are prone to human error due to illegible handwriting or mathematical errors. The company estimates that in its casing division alone around 4,000 tickets are created each year. About 10.4% of these paper tickets were being sent back. These errors caused major delays in invoice submission, which increased Butch’s DSO.
The incumbent process included the following steps:
Because erroneous tickets were increasing the company’s DSO, Michael Buffington, director of Administration for Butch’s casing division, began looking for a solution. He began exploring various digital ticketing solutions and quickly narrowed the final selection to three applications, all of which were designed specifically for oil and gas workflows.
Knowing successful adoption of the new technology depended on how easy the app was to use and navigate for the field user, Michael set up demos for the three different solutions so users could test the apps.
The company selected the Enverus Oilfield Services Suite (OSS), a digital field ticketing app built for service companies that allows workers to create, review and submit digital tickets for faster ticket approval and invoice submission. From an end-user perspective, the app’s user-friendly, intuitive interface made creating and submitting field tickets extremely easy. Another major influence on the decision is OSS’s integration with OpenTicket, the Enverus digital field ticketing platform used by several of Butch’s operator customers. When a ticket is created in OSS, it transfers to OpenTicket, eliminating multiple entries for the administrative staff.
Because each service division has different workflows and ticket requirements, the company decided to roll out the new technology one division at a time. The casing division was the first to begin using digital ticketing. The team members had only ever used paper tickets, and casing jobs require at least one, but often more, tickets for each job. The company anticipated the change would be an adjustment for this division.
Working with the Enverus team, Michael trained his team on how to use the app. Implementation went smoothly and they’ve since onboarded two additional divisions. Due to his experience with the first rollout, Michael was able to assist the other divisions and expand product expertise to others within the company. Butch’s also uses the equipment and safety management modules in the OSS app.
“For us, tool certification is a huge priority. We use the equipment management features to track our tool certifications and stay on top of them. The dashboard in the app is very easy to use. It tells you how many pieces of equipment will be expiring in the next 30 days, so it’s very easy to maintain out equipment to our customers’ standards. We also use the safety module to track qualifications, first aid certification, customer-required certifications, anything we need to keep current.”
“With the roll out of the field ticketing app, we’ve gone from around 10% of tickets being sent back to literally zero. This has tremendously lowered our DSO,” says Michael.
Butch’s also leverages the data collected on field tickets to generate its revenue KPIs. Digitalizing field tickets gives access to extremely valuable, detailed information that cannot be gathered from paper tickets. Using data analysis software, the metrics pulled from OSS help Butch’s understand how different markets are moving, how they are performing with specific customers and which services are performing well.
“The field ticket app is a major asset for the admin side of the business. It gets us all the data we need to perform the job properly with the right people. The handwritten part of field tickets is eliminated and everything else is there. When the ticket flows through, the math is done for the workers and the office manager can validate. From start to finish, OSS has been a huge driver for improvement. We have all the information and functionality we need in one system. This has eliminated ticket errors and tremendously improved our DSO.”