Trading and Risk

Crude Awakening: Alberta’s Western Promise

byAl Salazar, Enverus Intelligence® Research (EIR) Contributor
August 28, 2025

Alberta’s government is making waves with potential new ventures in Japan as the province seeks to diversify its customer base beyond the U.S. This unexpected partnership could reshape the province’s energy landscape and global market position. This development comes amid ongoing discussions about pipeline expansions and market access challenges. Let’s dive into the implications of this potential deal and what it means for Alberta’s energy future.

Rising Sun, Rising Opportunities

Japan’s interest in Alberta’s crude stems from a pressing need for energy security. With oil demand peaking in the mid-1990s, Japan now consumes about 3.5 million barrels per day, down from a high of 6 million because of an aging population, slowing economy and increasing efficiency. The country imports 90% of its oil from the Middle East, a supply route that traverses the volatile South China Sea. This geopolitical uncertainty has pushed Japan to explore alternative sources, with Alberta’s abundant resources presenting an attractive option.

As Al Salazar, head of Macro Oil and Gas Research at Enverus Intelligence® Research, notes, “It signals to the world that Alberta is actively looking for buyers for its crude other than the U.S.”  This diversification could strengthen Alberta’s position in the global market and potentially lead to better pricing for its resources.

Bidding Wars and Pipeline Dreams

The prospect of a Japanese deal introduces a new dynamic to Alberta’s energy market. With another major player entering the field, competition for the province’s crude could intensify. This increased demand could add to the argument that new pipe is needed and help address a long-standing issue – discounted crude prices due to limited market access.

The potential partnership with Japan also fuels the ongoing debate about pipeline expansion. As Salazar points out, “Certainly another customer, a locked-in customer, would help fuel that argument that Alberta does need one.”  This development could provide additional justification for projects, potentially easing the path for future infrastructure investments.

Learn How to Manage Supply Chain Risks From Tariffs With Storage Data

Mergers, Acquisitions and Market Moves

While the Japanese refining opportunity captures headlines, Alberta’s energy sector is buzzing with other significant developments. The recent Cenovus-MEG takeover bid has sparked discussions about potential industry consolidation. This move reflects the natural evolution of oil sand companies in response to persistent access challenges and the investor-driven desire to grow.

However, Salazar cautions against viewing this as a catalyst for widespread merger activity. He suggests that while the transaction may trigger some ideas, it’s more indicative of the industry’s ongoing maturation process. Companies continually assess the landscape for growth opportunities, meaning such deals are part of the natural course of business in the energy sector.

In conclusion, Alberta’s energy industry stands at a crossroads of opportunity and challenge. The potential Japanese partnership offers a promising avenue for market diversification, while domestic mergers and acquisitions reshape the competitive landscape. Industry watchers should keep an eye on regulatory responses, particularly regarding pipeline approvals and foreign investment policies. The coming months may prove crucial in determining Alberta’s future role in the global energy market, with implications that could resonate far beyond the province’s borders.

About Enverus Intelligence® Research

Enverus Intelligence® Research, Inc. (EIR) is a subsidiary of Enverus that publishes energy-sector research focused on the oil, natural gas, power and renewable industries. EIR publishes reports including asset and company valuations, resource assessments, technical evaluations and macro-economic forecasts and helps make intelligent connections for energy industry participants, service companies and capital providers worldwide. See additional disclosures here.

Picture of Al Salazar, Enverus Intelligence® Research (EIR) Contributor

Al Salazar, Enverus Intelligence® Research (EIR) Contributor

Al Salazar is a seasoned member of the Enverus Intelligence team, bringing more than 23 years of experience in the energy industry with a focus on fundamental analysis of oil, natural gas and power. Throughout his career, Al has held key positions at EnCana/Cenovus and Suncor, where he honed his skills in forecasting, hedging and corporate strategy. Al’s 15-year tenure at EnCana/Cenovus was particularly impactful, where he contributed significantly to the company’s success. Al earned his bachelor’s degree in Applied Energy Economics from the University of Calgary in 2000, followed by an MBA with honors from Syracuse University in 2007. Al’s academic background, coupled with his extensive professional experience, has equipped him with a deep understanding of the energy industry’s complexities and the necessary skills to navigate them effectively.

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