Customer Stories

Fueling Business Growth With Frac Market Insights

ZL Chemicals gains confidence and speed in their sales approach

Success at a Glance

Challenges

  • Staying ahead in a competitive
    frac market
  • Time-consuming market
    analysis
  • Obtaining insights to
    understand how to approach
    opportunities
Learn more →

Solutions

  • Access detailed information
    like well locations, drilling
    activity and frac-focus data
  • Analyze customer acreage
    and basin-specific drilling rig
    activities
  • Access experts and workflow
    support as needed
Learn more →

Results

  • Easily understand market
    dynamics
  • Identify opportunities to
    outshine the competition
  • Save valuable time to focus
    efforts on increasing revenue
Learn more →

Client Overview

ZL Chemicals is a technology leader in the chemical supply industry serving the oil and gas sector. Headquartered in Canada, ZL Chemicals has presence in Colorado as well as expanding to Texas and the international market. They’re committed to bringing innovative solutions to assist customers in increasing production efficiency in both the EOR and frac markets.

Challenges

The Hidden Costs of Inadequate Market Intelligence

Like many companies in this rapidly evolving landscape, ZL Chemicals faced the challenge of staying ahead of the
competition and identifying new opportunities for growth. In today’s data-driven era, access to accurate and timely market
intelligence is crucial for success. The absence brings a risk of missing out on valuable opportunities, potentially resulting
in costly decisions, and lagging performance in the fast-paced oil and gas market.

Without Enverus in the picture, we would face significant challenges. We would go back to relying on word-of-mouth information, which is often unreliable, incomplete and time consuming to gather. The lack of timely access to accurate market intelligence would impede our ability to make informed decisions and result in slower growth.
Bryan Haubert | Regional Account Manager
Bryan Haubert | Regional Account Manager

Solutions

Leveraging Data for a Strategic Sales Approach

With Enverus, ZL Chemicals gained access to the powerful, educational and visual Enverus PRISM® solution that provided detailed information about wells, including API numbers, locations and drilling activity. With that came the ability to analyze competitor
information and identify potential areas for growth. By using the proprietary frac-focus reporting information, ZL Chemicals
could see which products their target customers were currently using. This valuable insight allowed them to develop new
products with a competitive advantage and position themselves as the preferred choice.

We were trying to determine who was fracking for one of the largest operators in the DJ Basin. Enverus provided an accurate snapshot of their service provider and the specific product being utilized that we were competing with. Armed with this specific, targeted advantage, ZL Chemicals successfully won the business and continued to grow their relationship with both the service company and the operator.
Bryan Haubert | Regional Account Manager

Results

Turning Volatility Into Value

In addition to having access to invaluable insights at their fingertips, ZL Chemicals has leveraged the support teams
in solving complex problems. This has expedited analysis even further to benchmark performance and find the right
customers.

Enverus not only provided us with accurate market intelligence, but their principal consultants also offered exceptional support. In just a short 15-minute meeting, they generated all the necessary workbooks and reports we needed. The level of support and efficiency provided by Enverus is truly priceless.
Bryan Haubert | Regional Account Manager

Customer

ZL Chemicals

Industry

Polyacrylamide Manufacturer for the Oil & Gas Industry

Company Size

500 employees

Location

Houston, Texas, USA

Product Featured

PRISM® Foundations and Activity Analytics

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