Customer Stories
Rapid Growth Calls for Efficient, Informed Decision Making
In a company experiencing rapid growth, the small team needed a reliable, efficient way to identify the right customers, understand competitive chemistries and enhance their product development to stay ahead in the green technology.
Benchmark Product Performance to Competitors & Identify New Customers
Using the Enverus Foundations data analytics solution, Locus can find potential customers by understanding who is using competitive chemistries and the belief systems behind those choices. They can also gain insight into competitor products and benchmark performance, including environmental friendliness and biodegradability, to further product development. For example, one of the company’s products was recently certified as the first EOR technology that can improve production and provide lower carbon intensity of the oil. Enverus helps Locus understand other competitors in the EOR space, what it looked like in the past compared to today, and what the future holds for that market.
Significantly Improved Product Development Processes & Performance, Increased Market Share
Through their partnership with Enverus, Locus has significantly improved its product development processes and performance and raised its competitive positioning in the oilfield chemicals market, all while emphasizing the importance of green technology and sustainable growth. The data extracted from Enverus empowers Locus to make more informed decisions, particularly in new product development, ensuring that the small but dynamic team focused on the most critical chemistries. With accurate customer information on targeted basins, the sales team was better equipped with the direction and information necessary to approach potential clients effectively. The company is considering incorporating Enverus Geoscience Analytics in the future to provide Locus with deeper insights into where and how their products are working to further inform future product development.
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