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Energy Digital Summit 2015 – DI CMO Maria Carballosa Keynote


Earlier today Drillinginfo’s Executive Vice President and Chief Marketing Officer Maria Carballosa delivered the opening keynote address for the 2015 Energy Digital Summit in Houston, Texas.

There are many things to be proud of here at Drillinginfo – over the course of 2014 alone our founder Allen Gilmer was selected best large company CEO in Austin, we topped the giving charts at Amplify Austin (an annual community-wide fundraising event), and our blog (largely written by subject matter experts within Drillinginfo) was selected tops in the Oil and Gas Industry.

Maria is yet another example of why Drillinginfo is such an exciting place to work, and her presentation (shared below) gives a glimpse into some of her abundant expertise.

Marketing in 2015

A few days ago Maria and I had a conversation by the coffee machine about an article we had seen on Inc called What Most Marketers Get Wrong About Marketing. As we excitedly chatted, it became clear to me that she was way ahead of the curve on the ideas presented in the article and in fact, that we at DI were already on the pathway away from being regarded as a necessary function at the end of the product pathway and towards being regarded as a fundamental partner in creating growth.

The Energy Digital Summit

The Energy Digital Summit is a bi-annual event focused on marketing activities in the oil and gas industry. Founded in 2014, this second year conference gathered marketing and technology experts to share ideas and best practices in 20 panels and presentations.

The Business of Marketing

The heart of Maria’s keynote centered around her marketing business cycle.

  • Insight – You have to gather all available data on your industry, and you have to continuously refine and analyze that data in myriad ways to define the indicators you will use to drive business value.
  • Content – You have to create content that is relevant and consumable, and delivers insights that help your audience solve problems.
  • Technology – Technology should help you deliver your content wherever your audience may be, whenever they want it, and however they like it.
  • Measurement – Technology should be leveraged so that you can measure and improve your digital marketing campaigns, and can measure and improve the quality of the leads you send on to sales.

It’s not Subjective Anymore

Lets see what attendees had to say on twitter.

Here is the Presentation

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Eric Roach

Eric Roach is the editor of Drillinginfo's blog, which was selected as the Top Oil & Gas Industry Blog based on visibility, engagement and relevance. He also prepares a weekly newsletter of top industry news for blog subscribers, and would be grateful if you would subscribe and tell your friends. (There's a box on the upper right of the page where you can subscribe).